Historic Heart

Historic Heart is a not-for-profit organisation that aims at revitalising Perth’s East End. The logo is playful and reminiscent of a Google Map pin. The bold use of colour is a visual representation of the various aspects that East Perth has to offer, as well as the rejuvenation of the area. I assisted in the development of the logo and brand identity for the project. Additional work included a series of concertina brochures, promotional image cinema slides, proposal documents and sidewalk sticker.

Project completed at Studio Field.