Prints By Bow

Prints By Bow is a Fremantle label specialising in high end prints of local landmarks, greeting cards and an assortment of other products. The branding is minimalist and abstract, reflecting the use of geometric shapes and bold colours that feature heavily in the product designs. The unusual letter forms of the humanist typeface provide character to the logo mark, ensure visual interest, and contrast to the branded collateral. Overall, the identity is highly graphic and eye-catching.